RETAILERS – SMART SHELF TAGS

SMART SHELF TAGS

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We created Smart Shelf Tags to help:

Retailers connect with their shoppers in-store, in-aisle.
Retailers reduce the need for in-store shoppers to search the web for product information.
Brands and retailers train and develop in-store staff members.
In-store shoppers make better buying decisions.
Build product and retailer trust and loyalty.
Turn in-store shoppers into in-store buyers.

"In-store shopper marketing is a big blind spot in most brands’ omnichannel strategies! "

The problem is simple:

Shoppers demand information about the products they buy. (Shoppers are willing to pay more for better/healthier products.)
Store labor is down, staff turnover is up, and vendor training is limited. (In-store product knowledge is essential.)
Product information is readily available online. (Good for ecommerce but bad for brick-and-mortar retail.)
Much of the product information available online is unvetted and unreliable. (Reviews, social media posts, rogue sellers, Etc.)
Most internet product searches begin at at big e-commerce. (Almost all product searched end at big e-commerce.)

WHAT ARE SMART SHELF TAGS?

Smart Shelf Tags are traditional retail shelf tags augmented with ELi QR Codes™. ELi QR Codes are hyper-dynamic QR codes tied to rich product and brand information to captivate and fascinate your in-store audience (shoppers).

Smart Shelf Tags:

Engage and educate in-store shoppers to drive retail purchases and build brand trust.
Provide shoppers with the product information they might like to have when making a purchase decision.
Eliminate the need for shoppers to ‘search the Web’ for product information, while standing in a physical store.
Are inexpensive, painless to create, simple to maintain, and easy to deploy.

OVERVIEW

Brands create ELi QR Codes for the items they sell. We make it easy!

We provide the tools, the hosting, and the infrastructure.
Most ELi QR Codes can be built from scratch by a first-year intern in a few minutes.
We’ll get your product ELi QR Codes to the retailers for you.

Bonus: you can use your ELi QR Codes on product packaging, marketing collateral, print ads and more – all at no additional cost.

Retailers add ELi QR Codes to their existing shelf tags to create make them Smart Shelf Tags. Again, we make it easy!

ELi QR Codes can be easily added to most retail shelf tag printing solutions at little or no cost.
We also work with 3rd party shelf tag producers and point of sale systems.
We also provide in-store signage including blade signs, aisle violators, entry signs, floor stickers, and more.
Smart Shelf Tags are a fast and inexpensive way to reach shoppers without the cost and lead time of product relabeling.

Shoppers scan the Smart Shelf Tags to learn about the products that interest them. Easy!

It’s like having a dedicated product specialist in every aisle of every store.

"Smart Shelf Tags are currently in use by hundreds of brands at Fresh Thyme Market, several INFRA, NCG, and unaffiliated independent retailers. "

HOW IT WORKS

We supply you with the tools and knowhow to easily add these amazing sales-generating ELi QR Codes to your existing shelf tags. We also offer 3rd party shelf tag printing solutions.